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Empowering musicians with the skills, community, and industry access to build lasting careers.

Enabling Artists since 2021

India’s First Definitive Music Development Program

Apply Now

Learn More

Apply Now

Learn More

Empowering musicians with the skills, community, and industry access to build lasting careers.

Enabling Artists since 2021

India’s First Definitive Music Development Program

Apply Now

Learn More

“The most wholesome, loving and educational space I have ever entered as an artist.”

“The most wholesome, loving and educational space I have ever entered as an artist.”

— Tanmaya Bhatnagar · Singer | Songwriter

What is Amplify MUSIC INCUBATOR (ami) ?

What is Amplify MUSIC INCUBATOR (ami) ?

Built for the Independent Artist

Built for the Independent Artist

India’s indie music scene is growing. The infrastructure around it hasn’t kept pace. There’s a real shortage of structured development, industry access, and knowledge built for the way independent artists actually work.

AMI exists to close that gap through entrepreneurial development for emerging artists, artist managers, and the professionals around them.

Since 2021, we have hosted 8 cohorts & enabled 100+ artists to change the way in which they view and navigate the music industry.

AMI, our flagship initiative, is a 4-week holistic artist development program 3 weeks online, 1 week residency in Goa built to give independent artists the knowledge, network, community, and clarity they need to move their careers forward.

It stands on five pillars: Music Business, Creativity, Artist Wellbeing, Songwriting, and Public Performance.

AMI, our flagship initiative, is a 4-week holistic artist development program 3 weeks online, 1 week residency in Goa built to give independent artists the knowledge, network, community, and clarity they need to move their careers forward.

It stands on five pillars: Music Business, Creativity, Artist Wellbeing, Songwriting, and Public Performance.

Amplify Music Incubator (AMI)

How It Works

What is Amplify MUSIC INCUBATOR (ami) ?

What is Amplify MUSIC INCUBATOR (ami) ?

How It Works

What We Cover

Creative Entrepreneurship Fundamentals

Performance Enhancement

Audience Development Strategies

Digital Content & Marketing

Financial & Legal Frameworks

International Market Opportunities

Potential Revenue Streams

Creative Collaboration Techniques

Peer-to-Peer Learning

Well-being Practices

and more

What We Cover

Creative Entrepreneurship Fundamentals

Performance Enhancement

Audience Development Strategies

Digital Content & Marketing

Financial & Legal Frameworks

International Market Opportunities

Potential Revenue Streams

Creative Collaboration Techniques

Peer-to-Peer Learning

Well-being Practices

and more

Our Impact

8

cohorts completed

100+

artists enabled

900+

hours of workshops & mentorship delivered

100+

performance opportunities created

150+

industry professionals engaged

15

15

cities represented

Our Community

The Artists

AMI South

Cohort 7

Cohort 6

Cohort 5

Cohort 4

Cohort 3

Cohort 2

Cohort 1

Arjun Dev

Ashwin Syam

Goutham Vasu Venkatesan

Sahana Naresh

Saras Menon

Shakti Sivamani

SIMMO

STIC

Vaasi

Vaisakh Somanath

VENO MISS

Our Community

The Artists

AMI South

Cohort 7

Cohort 6

Cohort 5

Cohort 4

Cohort 3

Cohort 2

Cohort 1

Arjun Dev

Ashwin Syam

Goutham Vasu Venkatesan

Sahana Naresh

Saras Menon

Shakti Sivamani

SIMMO

STIC

Vaasi

Vaisakh Somanath

VENO MISS

What Artists Say

What Artists Say

  • T.ill Apes

  • Sheherazaad

  • Anoushka Maskey

  • Yuhina

  • Jatayu

  • Irfana

  • INGA

  • Derek & the Cats

  • Andrew Sabu

  • Sudan

  • Ranj x Clifr

  • Sunflower Tape Machine

  • Many Roots Ensemble

  • Apartment Upstairs

  • Easy Wanderlings

  • Fakeer and the Arc

  • The Derelicts

  • Bawari Basanti

  • Pakshee

  • Second Sight

  • Tankbund

  • The Soul

  • Derric and Nida

  • DohnRaj

  • Fopchu

  • Gouri & Aksha

  • k o k u m

  • Mannequin Disorder

  • Merak

  • Micah

  • Saachi

  • Shreyas Iyengar

  • SIRI

  • TribeMama MaryKali

  • Won Tribe

  • Abdon Mech

  • Anoushka Sivasankar

  • Bebhumika

  • Corner Cafe Chronicles

  • Fox in the Garden

  • Huyana

  • Klanjan

  • Peekay

  • Perp

  • Priyanka Nath

  • RAJ

  • Rono

  • Samuel Apozozo

  • Tanmaya Bhatnagar

  • Anchit Magee

  • Anoushka Maskey x Cosmic Grooves

  • Chirag Todi

  • Frizzell D’Souza

  • Gaya

  • Lavi & Foenix

  • Meera Desai

  • Moli

  • Sidharth Bendi

  • Tin Tin

  • Utsavi Jha

  • Gandhar

  • Gooth

  • Harini Iyer

  • Jeremiah De Rozario

  • Nowhere Station

  • Queendom

  • Rishabh Iyer

  • Sagar Verma

  • Sanoli Chowdhury

  • Sreeja Chakra

  • Sugandha Ram

  • Tiana Tara

  • Aamir Rizvi

  • Aarifah Rebello

  • Abhibyanjana

  • Mangas

  • Akshita Mengi

  • Anika

  • Mohak

  • Punch M.

  • Pruthvi

  • Rae Mulla

  • Saila Da

  • Shama Kumar

  • Sheifali

  • Shourya Malhotra

  • Signal W

  • Tre Ess

  • Swara

  • Tarang Joseph

  • T.ill Apes

  • Sheherazaad

  • Anoushka Maskey

  • Yuhina

  • Jatayu

  • Irfana

  • INGA

  • Derek & the Cats

  • Andrew Sabu

  • Sudan

  • Ranj x Clifr

  • Sunflower Tape Machine

  • Many Roots Ensemble

  • Apartment Upstairs

  • Easy Wanderlings

  • Fakeer and the Arc

  • The Derelicts

  • Bawari Basanti

  • Pakshee

  • Second Sight

  • Tankbund

  • The Soul

  • Derric and Nida

  • DohnRaj

  • Fopchu

  • Gouri & Aksha

  • k o k u m

  • Mannequin Disorder

  • Merak

  • Micah

  • Saachi

  • Shreyas Iyengar

  • SIRI

  • TribeMama MaryKali

  • Won Tribe

  • Abdon Mech

  • Anoushka Sivasankar

  • Bebhumika

  • Corner Cafe Chronicles

  • Fox in the Garden

  • Huyana

  • Klanjan

  • Peekay

  • Perp

  • Priyanka Nath

  • RAJ

  • Rono

  • Samuel Apozozo

  • Tanmaya Bhatnagar

  • Anchit Magee

  • Anoushka Maskey x Cosmic Grooves

  • Chirag Todi

  • Frizzell D’Souza

  • Gaya

  • Lavi & Foenix

  • Meera Desai

  • Moli

  • Sidharth Bendi

  • Tin Tin

  • Utsavi Jha

  • Gandhar

  • Gooth

  • Harini Iyer

  • Jeremiah De Rozario

  • Nowhere Station

  • Queendom

  • Rishabh Iyer

  • Sagar Verma

  • Sanoli Chowdhury

  • Sreeja Chakra

  • Sugandha Ram

  • Tiana Tara

  • Aamir Rizvi

  • Aarifah Rebello

  • Abhibyanjana

  • Mangas

  • Akshita Mengi

  • Anika

  • Mohak

  • Punch M.

  • Pruthvi

  • Rae Mulla

  • Saila Da

  • Shama Kumar

  • Sheifali

  • Shourya Malhotra

  • Signal W

  • Tre Ess

  • Swara

  • Tarang Joseph

“AMI helped us understand the business without losing sight of the music.”

“AMI helped us understand the business without losing sight of the music.”

Ashwin Nath · The Derelicts

"We were fresh off releasing music with no idea what came next ; a place to meet others like us, learn from mentors, and grow."

"We were fresh off releasing music with no idea what came next ; a place to meet others like us, learn from mentors, and grow."

Ranj x Clifr

“The conversations were honest, practical, and deeply generous.”

“The conversations were honest, practical, and deeply generous.”

Andrew Sabu · Excise Department

"There's nothing quite like Amplify in India. I still work with most of the artists from my cohort, years later; it was the perfect kickstart right before my debut."


"There's nothing quite like Amplify in India. I still work with most of the artists from my cohort, years later; it was the perfect kickstart right before my debut."


Sudan

Akhila Shankar

Amit Gurbaxani

Aneesha Kotwani

Anirudh Voletti

Ankit Menon

Ankur Tewari

Ashish Jose

Atul Churamani

Ayan De

Ayush Arora

Byram Beatchild

D’Evil

Dhruv Singh

Dualist Inquiry

Fali Damania

Francoişe Bloque

Geraldine Zanska

Gianna Antonacci

Joshua Fernandez

Kaber Vasuki

Kate Rogers

Keshav Dhar

KJ Singh

Komorebi

Krishna Javeri

Laiq Qureshi

Luther Mallory

Mae Thomas

Magesh R

Mali

Manojna Yelluri

Misha Ghose

Natasha Mahindra

ofRO

Ox7gen

Priya Darshini

Raghav Meatlle

Rahul Sinha

Ravdeep Anand

Ritnika Nayan

Ritwik Dey

Rohan Jain

Rufy Ghazi

Ruhi Batra

Rumpa Banerjee

Sandhya Surendran

Sandunes

Sebastian Zamora

Sheena Khalid

SickFlip

Sushin Syam

Tej Brar

Tejas Menon

Tracy De Sa

Uddipan Sarmah

Vasundhara Vee

Vijay Basur

Vivek Raina

Yama Seth

Yukil Ellias

and more

Faculty

Our Mentors

For each program, we tap into our strong network of mentors spanning the music business, creativity, and wellness, each one bringing hands-on experience from their own corner of the industry.

Akhila Shankar

Amit Gurbaxani

Aneesha Kotwani

Anirudh Voletti

Ankit Menon

Ankur Tewari

Ashish Jose

Atul Churamani

Ayan De

Ayush Arora

Byram Beatchild

D’Evil

Dhruv Singh

Dualist Inquiry

Fali Damania

Francoişe Bloque

Geraldine Zanska

Gianna Antonacci

Joshua Fernandez

Kaber Vasuki

Kate Rogers

Keshav Dhar

KJ Singh

Komorebi

Krishna Javeri

Laiq Qureshi

Luther Mallory

Mae Thomas

Magesh R

Mali

Manojna Yelluri

Misha Ghose

Natasha Mahindra

ofRO

Ox7gen

Priya Darshini

Raghav Meatlle

Rahul Sinha

Ravdeep Anand

Ritnika Nayan

Ritwik Dey

Rohan Jain

Rufy Ghazi

Ruhi Batra

Rumpa Banerjee

Sandhya Surendran

Sandunes

Sebastian Zamora

Sheena Khalid

SickFlip

Sushin Syam

Tej Brar

Tejas Menon

Tracy De Sa

Uddipan Sarmah

Vasundhara Vee

Vijay Basur

Vivek Raina

Yama Seth

Yukil Ellias

and more

Faculty

Our Mentors

For each program, we tap into our strong network of mentors spanning the music business, creativity, and wellness, each one bringing hands-on experience from their own corner of the industry.

Our Supporters

The People

Our Team

Our Team

Tanish Thakker

Founder

Founder

Srikanth Natarajan

PROGRAMME MANAGER

PROGRAMME MANAGER

Mehak Walia

experience & Operations co-ordinator

experience & Operations co-ordinator

The People

Our Advisors

Our Advisors

Shilpi Gupta

Founder, crux

Founder, crux

Vel Omazic

Co-founder & CEO, CANADA'S MUSIC INCUBATOR

Co-founder & CEO, CANADA'S MUSIC INCUBATOR

Upcoming Initiatives

Upcoming Initiatives

2027

AMI Cohort 8

The next national cohort for independent artists ready to build sustainable careers.

2027

Songwriting Camp

A residency for writing new songs, trying new styles, and collaborating with other artists

2027

Artist Manager Programme

A focused development track for the professionals shaping artist careers.

Tell us why we should consider you.

Interested? Click to Apply